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Steve Jobs compared computer innovation to the early Beatles
[Posted by Dave Haber on Wednesday, 02/18/09 4:30 pm] [Full Blog] [Tweet] [Facebook]

In an article today about Silicon Valley on Forbes.com, Brian Caulfield says Apple's slogan to "Think Different" started with its larger-than-life founder and chief executive, Steve Jobs, and told how early on in the company, Jobs boiled down the creative innovation he wanted for his new computers into one word.

Steve Jobs with the original iMac

"When the team working on the Mac asked Jobs in 1983 for a standard they should shoot for, Jobs' answer was simple: the Beatles. And not just the Beatles--the early Beatles."

Caufield says, because of this kind of corporate thinking, if the technology industry has a soul, Apple's employees are its keepers.

You can read the full article here.




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