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New Book: The Beatles In Cleveland

The Beatles In Cleveland
Memories, Facts & Photos About The Notorious 1964 & 1966 Concerts
By Dave Schwensen

Banned following their 1964 concert at Public Hall, a scheduling change brought The Beatles back to Cleveland in 1966 for the first outdoor show of their final tour. The results at Municipal Stadium were the same - but on a much larger scale. The uncontrollable hysteria of Beatlemania reached a fever pitch as thousands of fans poured from their seats and crashed over police lines to be near their British Idols.

The Beatles In Cleveland brings to life two of the wildest, out-of-control concerts in Beatle -- and rock -- history. Follow behind the scenes dealings by Cleveland's rival Top 40 radio stations to bring John, Paul, George and Ringo to the city, then grab a front row seat for back stage and on stage excitement through eyewitness accounts from the promoters, concert MC's, deejays, journalists, opening acts and fans, along with rare, never-before published photos, video stills and memorabilia. A concert by the Beatles was not just about the music, but also the emotions stirred by the most influential group in the history of popular music.

About this new book, Bob Malik, Host of the nationally syndicated The Beatle Years, Westwood One Radio, Los Angeles, California, said, "If you'd like to experience what it was like to participate in a Beatles concert, we can't recommend the Beatles In Cleveland strongly enough."

Joe Johnson, Host of the nationally syndicated Beatles Brunch radio program. Miami, Florida, said, "This book is a must read for the fan who's never been witness to The Beatles concert mania first hand, and even more important to anyone who's actually seen The Beatles live. As a broadcaster, I was impressed with Dave's research into the competitive world of 60's Top 40 radio. What a fun book!"

Dennis Mitchell, Host of the nationally syndicated Breakfast with the Beatles radio program. DOR Productions, Las Vegas, Nevada, said, "In bringing the tumultuous Cleveland Beatles concerts to life, Dave has done a fine job of blending his own eyewitness account of the 1966 show with the recollections of the people who really were at the forefront of bringing the 1964 and '66 concerts to the city. A compelling and satisfying read, not only for a generation that remembers the edgy, youthful excitement that followed the band's every move back then, but for countless young musicians looking to be inspired anew by music's greatest phenomenon."

And Ken Mansfield, Former U.S. Manager of The Beatles' Apple Records, said, "Totally drew me into the whole experience and gave me new insight into something I thought I knew something about. Good show, mate!"

Foreword by Bill Harry - An art college classmate of John Lennon and Stuart Sutcliffe, (original bass player for the Beatles), in Liverpool, Harry was a member of the group's inner circle from their earliest days together. He is the founder and editor of the legendary Mersey Beat newspaper, which included regular contributions from Lennon and Paul McCartney.

Dave Schwensen is the author of How To Be A Working Comic and Comedy FAQs And Answers. Served as Talent Coordinator for the television show A&E's An Evening At The Improv, and for The Improv Comedy Clubs in New York and Los Angeles, where he also consulted for various networks and programs such as The Tonight Show with Jay Leno, Late Night with David Letterman, Comedy Central, HBO, MTV and many others. An entertainment columnist in northern Ohio since 1993, his weekly humor column, Something To Laugh About, earned First Prize for Best Original Column at The Ohio Newspaper Association Awards. A nationally recognized comedy coach, his seminars are sold-out events in Cleveland, New York, Los Angeles, San Francisco and other locations. He speaks to businesses and organizations about the productive value of humor in communications and is a Continuing Education instructor at Cleveland State University. Yes, he really is the "nutty professor."

Dave also attended the 1966 concert by The Beatles at Cleveland Municipal Stadium.

The Beatles In Cleveland, Memories, Facts & Photos About The Notorious 1964 & 1966 Concerts, 192 pages; 116 illustrations, is now in stores through North Shore Publishing; $19.95.

More information:

• www.BeatlesInCleveland.com

Published January 11, 2008

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