24 Hours A Day, Eight Days A Week






Front Page > Beatles News

Beatles music scholar debuts new Flip Side Beatles book and brand

Full-time Beatles music scholar and author Aaron Krerowicz has just released his sixth book, Flip Side Beatles, in a departure from his typical style of publication. It features two of Krerowicz's musical analysis presentations in a unique book form, one on the first side, and the other on the "flip side".

"Beyond the gimmick, if you want to call it that, of the book design, Flip Side Beatles really is what I do," says Krerowicz. "While the majority of scholars focus on Beatles history, my focus is on scholarly examination of their music. In other words, what's on the 'flip side' of the studies."

Flip Side Beatles also led to a new direction for Krerowicz's marketing and tour plans.

"The cover was created by artist Joshua Oberst," Krerowicz continues, "And when I saw it, it dawned on me that this was the direction I really wanted to take my work and brand going forward. The idea of Flip Side Beatles will be carried out in my presentations, website, newsletter, materials and more."

Aaron Krerowicz and Ringo impersonator Ringer Starr

Despite being born 15 years after the band broke up, Aaron Krerowicz maintains a career as a full-time professional Beatles music scholar. Krerowicz decided over two years ago to dedicate his career to researching and lecturing about The Beatles on a full-time basis. He is still touring the USA giving presentations on many subjects related to the band. A complete list of his presentation topics and dates is available at AaronKrerowicz.com.

Krerowicz's previous books are The Beatles & The Avant-Garde, published in late 2014, From The Shadow of JFK: The Rise of Beatlemania in America, released in June 2015, Days in the Life, published in July 2016, and the two-volume analytical set entitled Beatlestudy, released in July 2017. His books are available on Amazon and through his website store.

You can connect with Aaron Krerowicz on social media on Facebook at Aaron Krerowicz, Beatles Scholar & Author, and on Twitter and Instagram at @AaronKrerowicz.


Published October 16, 2017




The White Album
50th Anniversary Remix




John Lennon Imagine
The Ultimate Collection


More Beatles
at Amazon

Sponsored Links
LIFE With the Beatles
Exclusive look Inside Beatlemania by official photographer Robert Whitaker
www.amazon.com
Rare Beatles LPs and 45s
Hear the Beatles as originally intended
www.ebay.com
Relive the Sixties
Find the best Beatles memorabilia here
www.ebay.com
Pure McCartney
Paul McCartney's personal mix tape
www.amazon.com

Search news for:


 Tweet this article
 Share on Facebook


Front Page  The Beatles  Paul McCartney  John Lennon  George Harrison  Ringo Starr  Rock and Roll


Home  Beatle News Blog  Contact Us


News Stories Copyright © 2017 The Author
Original Content Copyright © 2002-2018 Adam Forrest, All Rights Reserved